Educators, like every professional, need business cards. Even in this digital age the business card is the still the standard individual professional marketing tool. Whether you are at a conference or meeting parents or happen to cross the path of someone you want to stay in contact with, you need a business card to present yourself as a professional. The following are three quick tips for designing your business cards.
Contact Information
Do include your first and last name, phone number, email address, blog, and about.me page (If you don't have one, get one). In addition, don't forget to include your current title such as Fourth Grade Teacher or District Technology Director. And being that this is the digital age, feel free to embed a QR Code on your business cards. They are a great way to lead people to your online content.
Design
Business cards come in all shapes and sizes. You can get the traditional business cards, the mini cards, the horizontal ones and the vertical ones. You can also choose from all types of paper and looks. From matte to gloss to 100% cotton to recycled paper to the traditional card stock, you can make your business cards as unique as you are.
When it comes to the design itself, keep it simple and clean. Don't over do it with graphics or color schemes. You don't want your business cards to be to do busy for the eye to quickly recognize what is on your card. Don't overload your business cards with contact information. You may be on every social networking site in existence, but only put one or two on your business cards. Remember the idea is to keep your cards clean.
My favorite cards are the ones with a photograph of the person. Not only do they prominently feature the individual, creating a solid branding statement; business cards with a photograph are clean and helps the person you handed the card to to remember the two of you meeting.
Krystle Rowry designed the following business card. I think it is amazing!
Messaging
This element of the card is your branding statement. Think “digital learning tour guide” or "connected web 2.0 leader”. What this does is present your value proposition. In other words, it is a way to sell people on what you bring to the table. As antithetical a branding statement may sound to the mission of an educator, it is needed and very useful in leaving a imprint in people's mind about the kind of educator you are.
Let me know if the tips were helpful to you in any way. Feel free to share your own ideas and/or post a pic of your business card for others to see.
Will Deyamport, III, MSEd is a Digital Learning Strategist, Online Content Creator, and Ed.D. Candidate at Capella University. He is passionate about the uses of social technologies and web 2.0 tools for professional development, teaching and learning, and social advocacy. Will is the founder of Peoplegogy.com, a guest blogger for myPathfinder, and has been featured at Jobs.aol.com
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